PRODUCT PHOTOGRAPHY SINGAPORE

Beyond scouting the proper models if needed, there is one fundamental thing to prepare, and is the only thing that escapes from our hands. Picking up the hero. But what is exactly that?

Picking up the hero is the stage in which the person or team behind a product look out for the best looking product, and make sure that it stays perfectly looking for the day of the shooting. This is way harder to achieve when working with delicate stuff like flowers or food, but even though objects can be sorted out from less to more attractive looking. Keeping a good looking batch of products is also a good idea, in case something goes wrong.

Beyond understanding light's behavior on countless surfaces and textures, being able to grasp the soul of the product is fundamental for successful product photography. This simply can't be done without involving our clients in the creative process. Simply by hearing out the history behind the company the invisible essence of the product and the brand manifests clearly to us. That is the first step, and the absolute baseline of our product photography approach.

Then we seek visual references, after that we build a mood-board and then we plan everything by using a simple tool. These little sketches and thumbnails allow us to keep everything safe and consistent.

Arranging stuff, key and filling lights and setting up the whole mood for the photograph is a magical thing that we can't precisely describe, we simply let our eyes follow the lead of the concept, and so far it has worked perfectly for us.

Something that we've found completely useful is to spend some time with the product in order to fully understand it. Only once we couldn't do it since it was a very hush-hush tech project, but besides that one-time happening, we've always been able to spend some time with the product. This is extremely useful when defining angles and details that must be shown to the audience in specific ways.

Proper photography product has proven us that sales can be improved thanks to it. Simple as that, if you are able to show people a product in such a pleasing way that will trigger people's desire for buying it, then your sales will be healthily kicking up. Being honest about the product is always important, that's why we have invested in state of the art lenses that reduces visual distortions to the minimum while keeping everything stunningly sharp.

A product should be shown in particular ways depending on the sales purpose. If the main purpose is to fill an e-commerce catalog, then straightforward photographs showing the product from all the important angles will be fundamental. This requires lighting precision and visual consistency in order to avoid weird results. The same product could be shown in a deeper storytelling way when promoting it via social media through some lifestyle photography sessions for example. And if things require it, (and this is our favorite one) a whole advertisement campaign can be crafted around a single product.

Every purpose requires an elaborated work-flow that meets the needs of the final images. But they all aid themselves by working with a concept, which then evolves into a mood-board that allows us to keep a solid connection between the concept and the image production. We've seen various wild ideas, and we love working with products, after all we can be shooting all day long and still keeping the same light consistency without a problem.